drb
logo
Feel-Good! | airplanes | animals | architecture | art | auto | cool ads | funny | food | futurism | gadgets | russia | japan
military | music | nature | photo | sci-fi | signs | space | sports | steampunk | technology | trains | travel | vintage | weird



"QUANTUM SHOT" #407
link



Lucy in the Sky, with Logotypes

Flogos will take your marketing to the skies, and then some. It'll shape your logotype into a "cloudy" mixture of soap-based foam and helium - and send it off to drift for miles, as high as 6 kilometers up - a "wolf of commercialism" in fluffy sheep clothing.

Any form can be made (of any color) and almost any specified location covered. The company seems to maintain that "flogo" shapes are environmentally friendly (they just evaporate after a while, and airplanes will fly through them like through any cloud)




There are definitely some enticing possibilities; for example, instead of displaying Apple logo inside a store window "prison" -


(image credit: Cyndy Sims Parr)

... Flogo will make it soar among the clouds, easily promoting such products as "Macbook Air":




What next? Well, maybe even the air around you one day will be considered as a potential "hologram real estate"... and then you'll have to sign up with certain brands, just to use your personal space, ad-free.


Cloud shapes used to be = Photoshop

"Flogo" shapes, invented by Francisco Guerra and Brian Glover, are really a logical extension of "cloud-vertising" that has been percolating in graphic design circles for some time. It's safe to say that many designers, when seeing a stock image like this:



will immediately reach to open Photoshop to start modifying the middle cloud into whatever the logo they have in mind. Here is a pretty neat example:


(image credit: jciv)


There are, of course, many "sky writer" services, that will spell any text from an airplane - but these will be unstable, blurry and easily dissipating shapes. Flogo will create a much sharper shape - and many corporations seem to be ready to try that style:



Aer Lingus PLC advertisement featured a cloudy shamrock shape:


(image credit: irishair350xwb)

Now you can have ten thousand of these little shamrocks floating into your open window at breakfast... there is something of Philip K. Dick paranoia in the idea of sky-vertising gone wrong.


Cloud-branding opens all kinds of possibilities.

Imagine sending your "letters" into a beautiful sky like this - then you can get free "golden lining" under your message:


(image credit: Raoul Pop)


Or launch some star shapes into this interesting striped cloud pattern (formed naturally over the Okhotsk Sea):


(image credit: PinkTentacle)

The Russians will wake up one day to see an enormous American Flag floating all over their Northern territories (hope there'll be no trigger-happy "Dr. Strangelove" types among their military)

These "cloud streets", spotted near Hokkaido, are actually a variety of the "morning glory" clouds, often observed in Northern Australia:



The image above is quite awesome in its own way - Nature always seem to ace even the best of human creativity...

Sometimes there are "cloud messages" in the sky that are hard to ignore:
(This fantastic formation appeared over Soverato, in Southern Italy; see more extreme clouds here)


(image credit: Gregory Varano)

Or check out this "dragon" natural cloud shape, spotted over Monument Rocks Natural Area in Kansas:


(image credit: Rob Graham)

Permanent Link......+StumbleUpon ...+Facebook
Category: Cool Ads,Weird
Related Posts:
Extreme Weather

Dark Roasted Blend's Photography Gear Picks:




RECENT ARTICLES:

Visual Caffeine #5
Visual Caffeine, Issue 5

A thrilling blend of art, myths and technology

DRB Feel-Good
DRB Feel-Good Issue #38

Loads of cool and rare imagery

The Best Of DRB in 2015

"Weird and Wonderful Things" Overview



"Dark Roasted Blend" - All Kinds of Weird and Wonderful Things, Discovered Daily!"

DRB is a top-ranked and respected source for the best in art, travel and fascinating technology, with a highly visual presentation. Our in-depth articles in many categories make DRB a highly visual online magazine, bringing you quality entertainment every time you open your "feed" reader or visit our site - About DRB

Connect with us and become part of DRB on Facebook, Twitter, Pinterest, Google Plus; make sure to subscribe to our updates.



YOUR COMMENTS::

6 Comments:

Anonymous Alex said...

Ads in the air, using artificial clouds? Just no. Don't. Bury it in some cellar archive and never think about this again, dear companies. Plus, helium? Helium is way more serious as a contributor to the greenhouse effect than carbon dioxide. So: double don't!

___  
Anonymous Miss Universe said...

Wished we had known you were doing this piece.

We have some photos of an ad campaign that features women's silhouettes as clouds

___  
Blogger Avi Abrams said...

You can send them our way, we'll update with your credit. Thanks!

___  
Anonymous Justin Smith said...

I'd be interested to know where Alex is getting his information. Helium is a noble gas and as such, rarely reacts with anything. It also does not accumulate in the atmosphere (despite large scale manufacture) like carbon dioxide. The only danger of helium is an extended period of breathing pure helium can quickly result in death due to oxygen starvation.

As for a the clouds, it's a great example of lateral thinking and hopefully will make its creator quite wealthy.

___  
Anonymous 256 said...

Helium foam as (basically) a temporary lighter-than-air aircraft is a really interesting idea! Depending on how easy it is to transport the equipment for making it, how easy it is to create a viable shape, lifting power per volume, etc. this idea might have many more uses than just advertising stunts.

I also have to wonder how a client would feel if they shelled out for, say, a giant Swoosh logo over London, but then found that it had blown out down the Thames estuary before anyone saw it...

And I agree with Mr Smith on the improbability of helium being a greenhouse gas. I certainly can't find anything to support the claim, anyway.

___  
Anonymous Anonymous said...

Ah, but this is the internet. Where anybody can say anything and somebody somewhere will believe them. :(

___  

Post a Comment

<< Home


SF ART & BOOK REVIEWS:
Don't miss: The Ultimate Guide to NEW SF&F Writers!
Fiction Reviews: Classic Cyberpunk: Extreme Fiction
Short Fiction Reviews: Lovecraft's "At the Mountains of Madness" (with pics)
New Fiction Reviews: The Surreal Office




READ OTHER RECENT ARTICLES:


Hellish Weather on Other Planets

Wild, Untamed, and Uncut

Medieval Suits of Armor

Metal Body Suits vs. Weapons of Medieval Destruction

World's Strangest Theme Parks

Amusement to the (twisted) extremes!

Enchanting Victorian Fairy Tale Art

"Then world behind and home ahead..."

Adorable Pedal Cars

Collectable Pedal Vehicles Showcase


Japanese Arcades: Gundam Pods & Other Guilty Pleasures

These machines have gone up to the next level


Modernist Tallinn Architecture

Delicious blend of old and new!


Early Supercomputers: A Visual Overview

"Computers in the future may weigh no more than 1.5 tons"


Futuristic Concept Cars of the 1970-80s

French, Italian & Japanese rare beauties


Epic 1970s French Space Comic Art

DRB Time-Slice: Valérian and Laureline


The Trees Are Escaping! The Abandoned Prison in French Guiana

"Great Escape" from the Devil's Island


Videophones from the Future Past

Skype? Smartphone? Google Hangouts?

The Best of DRB in 2014

Weird & Wonderful 2014 Overview



FULL ARCHIVES
(with previews, fast loading):

2015

2014

2013

2012

2011

2010

2009

2008

2007

2006


Link Lattes

Feel-Good & Biscotti Issues





CATEGORIES:
Feel-Good! | airplanes | animals | architecture | art | auto | boats | books | cool ads | funny pics | famous | futurism | food
gadgets | health | history | humour | japan | internet | link latte | military | music | nature | photo | russia | steampunk
sci-fi & fantasy | signs | space | sports | technology | trains | travel | vintage | weird | abandoned



























Airplanes
Animals
Architecture
Art
Auto
Boats
Computers
Cool Ads
Extreme Weather
Food
Funny Pics
Futurism
Gadgets
History
Humour
Link Latte
Military
Music
Nature
Oops Accidents
Photography
Robots
Science
Science Fiction

Space
Sports
Technology
Trains
Travel
UE Abandoned
Vintage
Weird









Avi Abrams
M. Christian
Simon Rose
Paul Schilperoord
Scott Seegert
Constantine vonHoffman


Send us your topic ideas, site suggestions, rants or sweet unpublished poetry. We love to hear from you.

Best binary options brokers
binaryoptionrobotinfo.com

Bookit Coupon