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"QUANTUM SHOT" #77


I knew Citroen DS was a Space Age wonder,
but this is simply amazing:


Car, Automobile, Travel, Collectible

is it the utmost in cryptic automobile advertisement?
Or a Second Coming of French Automobile? (image source)
I dug up a 1960 ad brochure for Citroen DS, and it did promote the similar floating theme:

Car, Automobile, Travel, Collectible
Car, Automobile, Travel, Collectible

Mind you, it was not the only attempt to turn Citroen into a rocket/ plane.
Take a look at this (it even has the retractable wings):

Car, Automobile, Travel, Collectible

According to Wikipedia
"The Citroën DS was produced between 1955 and 1975. Citroën sold nearly 1.5 million D-series during its 20 years of production. The DS is well-known for its futuristic, aerodynamic body design, and for its innovative technology (including its hydropneumatic self-leveling suspension system)." - hence the "floating" advertisement idea.

The car bore a remarkable resemblance to images of flying saucers just then becoming famous. It was the closest thing to Space Age design at the time (short of meeting the actual UFO on the street, like in this fun pic)

Car, Automobile, Travel, Collectible

A famous philosopher once said that it looks as if it had "fallen from the sky".
In the movie "Back to the Future II" the DS was used as a futuristic taxi circa 2015.

Car, Automobile, Travel, Collectible
Car, Automobile, Travel, Collectible
Car, Automobile, Travel, Collectible
Car, Automobile, Travel, Collectible
Sources: 1, Citroen DS Pool

Floating or not, Citroen DS cars seem to defy the time & space anyway, and pop out of their psychedelic dimension in various places:
Car, Automobile, Travel, Collectible
Car, Automobile, Travel, Collectible
Sources: 1, 2

UPDATE January 15, 2007
Car, Automobile, Travel, Collectible
Car, Automobile, Travel, Collectible
Car, Automobile, Travel, Collectible
Car, Automobile, Travel, Collectible
Car, Automobile, Travel, Collectible
Car, Automobile, Travel, Collectible

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YOUR COMMENTS::

7 Comments:

Anonymous Anonymous said...

My parents bought a D-series at the factory in 1959, drove it around Europe and then shipped it home. It was bronze, looks like the one here floating on orange balls. We kept it until the mid-70s, and it was one of the first cars I ever drove. It was one amazing piece of machinery. Thanks for this trip down memory lane!

Gruenemann

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Anonymous Gogo said...

Yes, the famous DS study. Citroen has to be praised for daring and innovative designs in the past and today. They went through a bit of a dullness phase during the 80s and 90s, but they're coming back strongly now. When it comes to design, these guys know their stuff.

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Anonymous Anonymous said...

Cool ads for a cool car

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Anonymous OlivierMTL said...

Hahahah nice !!
The air wing DS is a movie prop from a 3 movies serial called Fantomas with Louis De Funes.

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Anonymous Anonymous said...

I'm becoming addicted to your web site!

___  
Blogger Ice said...

That very special DS was made for the 1958 Universal Exhibition of Brussels.
It was an exhibition where a new kind of design begun.
People there were also amazed by the Atomium building: a crystal metal molecule made 165 billions times bigger!
That building stills up today and have just be resurfaced. So if you're in Brussels some times, be sure to see it! You can even go in and walk in the balls, up and downs stairs and escalators.
You can actually see a life size picture of the DS (the same picture) in the main hall.
i got some pics if u want

___  
Blogger Avi Abrams said...

Ice: please send in the pics...
contact me by email

Avi

___  

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