Russian Vintage Advertising Posters
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13 Comments:
The 3rd one is 'inspired' by a Dutch trademark called Droste, also a warm chocolat drink. http://www.infinitecat.com/imagesbits/droste-big.jpg
In the Dutch language there is a term called 'Droste effect'. The nurce is holding a can with the same picture, including herself holding a can with the same picture etc etc. E.g. http://upload.wikimedia.org/wikipedia/commons/thumb/8/8c/Droste-wikipedia.jpg/300px-Droste-wikipedia.jpg
These posters are just so charming and creative, I really enjoy this type of art.
Thanks for all the fantastic images and such posted.
Keep up the great work!
>There were no trademarks, no variety of flavors to choose from
Not true. You mess the ads from 20ies, when USSR had no industry running to speak of, and so only had one or two factories producing every type of goods, with what communists had by 60ies or 70ies.
There were enough trademarks or just sorts.
so many of these are really beautiful. cept those creepy kid ones. wtf!
Cool, but just one word ->
I'm living in Budapest, and this is...
http://www.soviet-awards.com/medals16.htm#medal30
Anyone know where I could buy some of these as posters? They'd look great around the apartment...
The Kvas ad is from the Soviet period: the orthography is post-1917, it is made by 'Rospotrebsoyuz', and there is no brand name.
The cosmetic powder ad is from the pre-1917 period, since it's made by 't-vo A-Ralle & Co.' The second ad for rubber boots ('galoshi') is also from the pre-revolutionary period: they are made by 't-vo Provodnik', the orthography is pre-1917, and you can see the imperial coat of arms.
I love old advertising posters. Wonder if it's possible to buy prints of some of these. The first ones have some beautiful artwork on them.
Wonderful! But unfortunately ads from different times are mixed, and the ad from before 1917 is placed sided by side with an ad of no erlier than 1050-ies.
Thanks a lot!
> most posters advertise a generic product
The reason is rather simple: in USSR the only product manufacturer was eventually the state itself; every factory was owned by the state. So, it was not matter, whose production citizens bought, in any case this was a way to pump up more money into the state budget.
The so called "ugly kids" on the advertising are actually rather famous puppet faces of that era from Moscow Puppet Theater. They could be equated to Mickey Mouse, and if you would show any advertising with Mickey to a person unfamiliar with this character - they would also wonder who would want to advertise anything with a mutant mouse.
One of the top posters (of the Tsar era) is not an advertising but a concert announcement.
The "generic" ice-cream is not all that "generic" - producers name is Glavholod (or smth) and is stated on the poster.
"Smoke cigarettes" poster calls customers to choose cigarettes over "papirosy" - the non-filtered old-style tobacco product. Cigarettes were relatively new and needed some "propaganda".
Thank you for this comment -
Great info!
Just another little infodump: the very common Western notion that there weren't any goods to demand in Soviet Union was true only for a few select times -- mostly wartimes and 80-ties, when economic imbalances resulted in the real shortages. But for the large part of the Soviet history there weren't any shortages. True, there also weren't much choice, but when the state decided that some product is needed and accounted for it in economic plans, you could literally drown in it -- what with the Soviet obsession with production numbers.
But then there was another problem: Tsarist Russia was almost exclusively agrarian country, with most population being rural. Industrialization and urbanization brought all those people to cities, but they still for the large part remained conservative country folk, unlike to try new products. Thus were these ads -- they tried to induce conservative consumers to try something new their state decided they need. For if they won't all that product (and investment into producing it) would go to waste.
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