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|"QUANTUM SHOT" #681|
Link - by Avi Abrams
Extreme, Beautiful Ads as a Work of Art (with some lovely kitsch thrown in)
Sometimes a visit to a museum, or a gallery, can become too tedious, ho-hum, boring... and then, on your way back, you'll see something surprising, memorable on a street billboard, or as part of a weird urban marketing campaign... Suddenly you realize that the good old conventional art was upstaged by, hm... advertisements!
Every year only some advertising campaigns are rising to the level of being called art, and others simply aim to shock and make us take notice. In our popular Cool Ads series we collect just such instances of exceptional marketing: art, kitsch, shock and all.
Spectacular wide-format thrills, monsters and disasters
Echoes of Inception? -
(first two ads: trying to find a particular building in a big city. Bottom: ad for Mitsubishi Pajero)
This series seems a bit too optimistic:
A super-suction range and hood:
Garbage Pen Fighters: "All We Throw Away Turns Against us" -
Another way for garbage to fight back:
Windex: a clean glass effect -
Epic pile-ups: Landrover Phone, "Incredibly Tough" -
Household Surrealism & Unexpected Weirdness
Overweight washing machine? Sure, "think about what it consumes..." -
Disturbingly fat fridge - is it eating your food?
Happy Fried Chickens:
Drinking straws creativity: from small to big ones -
"Say Cheeese!" ad for SONY Cybershot (left) and Sydney International Food Festival campaign (right):
Eat a bar code, darling:
See more creative uses of bar code here.
Some great ads for the Gold's Gym:
Improved Chewing Skills! - fragment of a campaign for the Mintz gum
Walt Disney Princess Crystal Slipper campaign:
"Otherwise it would be too easy to install" (ad for the portable gas bottle) -
Surrealism in and around bathroom:
This truck has to use some gel in order to get out:
A Smart car can fit about anywhere:
This car shows everything up front, turning itself inside out:
Urban Ads Mayhem: Viral Street Campaigns
Even walking the streets isn't safe any more (Landmine Stickers Alert!):
Billboards get extreme:
(the one above is for Anando Milk, more info)
The gruesome one above is the ad for the Gas Safety Service in Russia.
Right image: the Chanel store in Ginza, Tokyo -
(right image via)
Some grassroots billboard improvement:
Using bridges for ads:
A nasty crack in the building, fixed by the Glue:
Cool billboard coordination between advertisers:
We only hope that the Australian Childhood Foundation did not put a live kid inside this ad:
Escalator Bonus for Homer Simpson:
Creative bus stop ad placement:
Action against Global Warming: "The Melting Man" and the little Icemen:
Another great Global Warming campaign, using your local swimming pool:
Got a bunch of fresh snow all over the city? Use it for ads! -
Some weird street viral campaign in South Korea:
The Trees Have Eyes - made by the UK street artist FilthyLuker:
Urban transit all fixed up:
Some great anti-DUI campaigns:
"The Other Side of America!" But of course, this is only logical -
"Who do you take care of?"
Disturbing bath ritual:
"Hi! I'm Bruce!" - Part of the series "Skeletons in the Closet" by Klaus Pichler
(image credit: Klaus Pichler)
You don't keep a huge snake in the kitchen? No? Why not?..
Big BIG Burgers!
Assorted Advertisement Riches
This is genius: perfect placement!
Great "bumper-sticker" idea:
Very creative business cards (Psprint in San Francisco will help you to get the most creative results):
Ad Placement FAIL
Note the warning above:
Somewhere in Russia, the ad for the beauty salon:
We're not the only website which appreciates cool advertising campaigns - Wired often covers it, Ads of the World is a great place to discover new ones... also don't miss the TED's Ads Worth Spreading series, with a recent bunch of winners.
CONTINUE READING! (COOL ADS, ISSUE 13) ->
SEE WHOLE "COOL ADS" SERIES! ->
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